October 1999
A recent survey comissioned by Netscape from Forrester Research 
found the following drives repeat visitors to Web sites:

75% 	High-quality content
66% 	Ease of use
58% 	Quick to download
54% 	Updated Frequently

(Notice the gap in percentages here!)

14% 	Coupons and Incentives
13%	Favorite Brands
12%	Cutting Edage Technology
12%	Games
11%	Purchasing Capabilities
10%	Customizable Content
10% 	Chat and BBS
6%	Other